.2024 has actually been an unpredictable year for adtech funding.U.S.-focused adtech startups, when familiarized to snagging billions in equity capital every year, have reared almost $360 thousand until now this year, putting it on the right track to be the industryu00e2 $ s slowest year in over a decade, every Crunchbase information. That decline results from market saturation, enhanced governing pressures, as well as financial uncertainties.ADWEEK consulted with five VCs who remain to purchase adtech providers, despite these problems, regarding what they are looking for and also what they avoid. Possibly unsurprisingly, these clients are targeting chances in privacy-focused modern technologies as well as industry-specific locations like linked television.